Verizon wireless can you hear me now commercial
Then there was the funeral of Marcarelli's grandmother. As her casket was being lowered into the ground, Marcarelli heard someone in attendance whisper, "Can you hear me now? So it was surprising to see him show up in a Sprint commercial. After nine years, Marcarelli's contract with Verizon ended in He was then approached by Verizon's rival Sprint to try their service. That Sprint commercial got a lot of attention - because viewers instantly understood the long-time Verizon spokesperson had switched to Sprint.
In a fully-saturated category like cell phones, almost all new customers have to be poached from competitors.
And what better way to persuade people to switch than to get the other team's guy to switch on national television.
The Sprint commercial with Marcarelli was viewed over 14 million times. It was a bold campaign for the 4 carrier. For more stories about Spokespeople Switching Brands, click or tap the "Listen" tab above to hear the full Under the Influence episode. Under the Influence is recorded in the Terstream Mobile Recording studio, a Airstream trailer that's been restored and transformed into a studio on wheels.
So host Terry O'Reilly can record the show wherever he goes. Follow the journey on Facebook , Twitter and Instagram , and search the hashtag: Terstream. Why the "Can you hear me now? Under the Influence Why the "Can you hear me now? But there are many ways to measure network quality, and a new survey from Nielsen showed that Sprint's reliability was virtually the same as Verizon's.
Reliability -- essentially your network working when it's supposed to -- is just one measure of quality, but it's an important one. And its what Marcarelli's Test Man sought to promote in Verizon's famous commercials. You can barely tell the difference [between networks] now. Related: How Sprint is trying to fix its biggest problem.
While it was working on improving its network over the years, Sprint has mainly been fighting its rivals on price. The Better Business Bureau on Friday called Sprint's campaign misleading, noting that Sprint fails to take into account its activation charges, taxes and other fees. The Better Business Bureau also noted that Sprint doesn't exactly match competitors' plans. For example, it doesn't offer T-Mobile's "Binge On" free video streaming offer, which could drastically reduce T-Mobile customers' rates.
I think the Better Business Bureau was a little confused. Sprint said it would end its campaign where customers were shown sawing their bills in half anyway, replacing it with commercials featuring Marcarelli.
Claure hopes that by combining Sprint's price campaign with its new and improved network quality message, Sprint can add "millions more customers. This is the right time to join Sprint. Verizon's 'can you hear me now' man joins Sprint. CNNMoney Sponsors.
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